Ad campaign for Air India announces benefits
of the airline's new reservation system.

Aimed at travel agents across the U.S., our new trade advertising campaign for Air India communicates the key benefit of the airline's recently launched, enhanced reservation system. Namely, that the system makes booking and ticketing Air India flights from the U.S. and Canada to virtually every part of India as easy as it is for their clients to fly there with the airline.

The catalyst for new reservation system was Air India's merger with Indian Airlines, India's largest domestic carrier. The merger resulted in Air India's absorption of Indian Airlines' comprehensive domestic flight network serving over 50 cities across India. Instead of having to book the international and connecting domestic flights separately, the new system enables agents to book and ticket both segments — in one easy step.

In addition to ads in major travel trade publications, the campaign included multiple e-mail blasts to a nationwide database of home based and frontline travel agents, and a press release to all print and online trade media outlets.

Annual Report Wins Silver Award in Major International Competition

We are especially proud of the 2010 annual report we created for Big Brothers Big Sisters of NYC (BBBS of NYC). The annual report took the Silver award at the Vision Awards Annual Report Competition. The competition, representing a broad range of industries and organizations, drew almost 4,500 entries from upwards of 25 countries — the largest number of submissions in its history.

The BBBS annual report was ranked 30th out of the top 50 in all categories, and received a “10” out of a possible “10” for creativity.

This was the tenth annual report produced for BBBS OF NYC by Herman Associates. The 2010 theme, “Envisioning the possibilities,” emphasized the Big and Little match relationships, and how BBBS' programs empowered the “Littles” to envision their future. Case studies described how the “Bigs” encouraged their “Littles” to look beyond their current situations and to pursue their hopes and dreams.

In addition to the creative (design, copywriting, photo supervision, etc.) the agency arranged the interviews, and produced an interactive version of the report for the BBBS of NYC website. That version has links to specially created YouTube videos that bring all the compelling stories to life. To see the online version and videos, visit www.bigsnyc.org/pdfs/bbbs10ar.pdf.

Presenting the changing landscape of the world of cinema to a worldwide audience

Herman Associates has been producing KinoNotes -- Christie Digital System's international magazine - for over 18 years. Published three times a year, the magazine is read by motion picture exhibitors, pre- and post-production company personnel, movie studio executives, theatre equipment installers and dealers, and anyone else involved in making and showing movies around the world.

Christie is a leader in visual solutions for the entertainment industry, business, and government. An innovator in film projection since 1929, and a pioneer in digital projection systems since 1979, the company has a global reputation as the world's single source manufacturer of an array of display technologies and solutions. Their 3D, virtual reality, and simulation products are used in cinemas, live venues, control rooms, and business presentations, as well as in government and educational training facilities.

Herman Associates is involved in all aspects of KinoNotes, from story research to copywriting and design. Though the magazine has gone through several redesigns, its core concept of presenting the latest trends in movie exhibition, most up-to-date projection technology, alternative content, film festivals, and theatrical and sporting events, has helped reinforce Christie's position as the dominant digital cinema provider. The most recent issue can be viewed online at: www.christiedigital.com