Agency Profile

Herman & Almonte Public Relations (HAPR) is a full service, independently owned agency located in the heart of midtown Manhattan, the country’s media hub. Our clients represent a broad spectrum of industries that include travel, tourism development, hospitality, technologies, cargo transport and logistics. Trade associations, cultural events, and not-for-profit organizations are also part of our client mix.

HAPR’s streamlined size and overhead enables us to maintain a very competitive fee structure without cutting corners on service or results. But what best distinguishes us from many of our larger competitors is the enthusiasm, energy and dedication that we bring to every account – regardless of their budget.

The driving force behind our company
HAPR is managed by a team of three hands-on partners whose backgrounds include journalism, b-to-b, consumer and corporate public relations, and marketing communications. These seasoned professionals are attuned to today’s complex, multi-media communications environment and the latest technology for disseminating news. Years of experience have honed their skills in media relations and attracting the media’s attention. As a result, editors, journalists, and broadcasters see HAPR as a credible, reliable news source, and an effective communications bridge between themselves and our clients.

Fresh ideas delivered daily
A key part of our strategic thinking is devoted to coming up with fresh angles that will distinguish our client’s product or service and gain media attention. We're also constantly on the alert for alternative ways to reach and motivate target markets. And when applicable, we explore opportunities for clients to participate in high profile consumer promotions that add excitement to their campaigns, expand media coverage and stretch their budget.

Nothing gets in the way of our getting the job done
As a “boutique” agency, HAPR is unencumbered by the layers of bureaucracy found at large agencies.
This enables our senior management to personally oversee day-to-day activities and work closely with our clients, and it permits us to respond more quickly to media opportunities, sudden market changes, and any unforeseen crisis.